Friday, July 27, 2012

The Anatomy of the New USJ-R CpE Logo

Many have seen the relevance of logos to represent their respective companies, groups, organizations, brands........others.  They may differ in designs, but they tell us something.  The logos describe the vision, the direction, the mission, the product, to which a certain entity represents.  Logos are much associated with the term 'branding'.

The USJ-R Computer Engineering Department has replaced the old logo.  The new logo showcases the new package/direction of the department, to produce high quality graduates, with distinction that the graduate is a USJ-R CpE product.




The logo shall be dissected to the following:

This element in the logo shows fundamental information for digital systems, the binary numbers.  This is extensively used in digital systems design and programming.  For a Computer Engineer, acquiring this knowledge is very essential, as this his foundation in the development of new hardware systems, and into logical approaches to higher levels of programming, whether for applications, embedded or firmware systems.  Thus it is said, as a Josenian Computer Engineer, he will carry the 1’s and 0’s for the rest of his professional life.




Another element in the logo shows the robotic arm, which has been universally recognized as one of the major thrust for Computer Engineers.  Building robotic arms is an example of hardware machine being able to function based from a stand-alone program embedded into it, or being computer controlled.  Thus, robotic systems belong to a bigger category called Embedded Systems. Embedded systems development comes in many forms, whether creating machines for vehicles, industries, network systems, mobile gadgets, household appliances and so much more.  A Josenian Computer Engineer is very much knowledgeable in embedded systems.






This element is the universally recognized symbol for wireless connections.  Wireless connectivity is one area in network systems infrastructure.  A Josenian Computer Engineer are trained not only on the concepts on wired and wireless communications, but also on administering the infrastructure systems.  Computer Engineers have already contributed much to advancement and innovation of digital communications.






This element can be recognized as a digital hardware system implemented into a printed-circuit board.  This is the penultimate stage of a Computer Engineers research, design and development of a digital system.  This represents a work presented into a prototype, and later on, into marketability.  Josenian Computer Engineers are trained not only on different modules for programming, digital systems design, and networking systems, but integrating all of these on developing real projects that shall give much contribution to society.




The wheel at the back of the elements shows that Computer Engineering is among the many professions in the Engineering discipline.

The text ‘Computer Engineering Department’ exhibits that this logo is conceived and owned the by the CpE department.  On the other hand, the text ‘USJ-R’ also indicates that a Josenian Computer Engineer is guided by the vision and mission of the university and the college to which the department belong.

Furthermore, the round figure that encloses the entirety of the logo exhibits roundedness, dynamism, and open-mindedness of a Josenian Computer Engineer.

With the new logo, it shows that the USJ-R Computer Engineering Department has shown new direction in the field of Engineering and Information Technology.  To develop high quality Computer Engineers, adaptable to any fields of specialization, highly employable not only in the locality and the country, but also to make an impact globally.  This logo is a brand.  This brand is USJ-R Computer Engineering Department. 




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